Cotton Sound

The client

Founded in 1981, Cotton Sound produces cotton-based products for personal care and the medical sector — cotton pads, cotton buds and hypoallergenic lines — with a steady focus on quality, innovation and sustainability.

Today it is a manufacturing partner for brands such as Johnson & Johnson, Chicco and Manetti & Roberts, and develops private label lines for retailers including Auchan, Conad, Esselunga, Selex and Despar. Its TV campaigns on Acqua & Sapone channels have featured Luca Laurenti, Paolo Bonolis and Gerry Scotti.

The brief

Reorganise and modernise the brand so its identity matched the company’s real scale and positioning, with a clearer, more coherent system for a wide range of products and channels.

What we did

It began with strategy — redefining the brand’s core elements — and grew into a full communication framework:

• Brand strategy, naming and copywriting

• Logo redesign and a contemporary visual language

• Packaging and objects

• Illustration, graphics, 3D and motion design

• Campaign assets, photo and video content

• Web design and digital platforms

The result

A flexible identity that adapts to very different contexts — from a cotton bud box to a TV spot — while staying clear, recognisable and visually strong.

Credits

Creative direction — Nicolò Botticini

Art direction & visual design — Eduardo Pellegrino

Web development — Giorgia Alborgetti