Motion Campaign System

The client

Fan Outfitters needed a motion-first campaign for the U.S. market — energetic, direct, with a “stadium voice” attitude and a punchy song.

The brief

The challenge was operational as much as creative. The campaign had to live across many store locations and formats, and be updated without rebuilding it each time:

• one localised version per state with stores

• vertical, horizontal and 1:1 deliverables

• a workflow to swap assets fast while the motion stays consistent

What we did

Working with a teammate from Agio, Eduardo Pellegrino built the technical motion setup: a master file rigged like a template, with clean asset organisation and replacement logic, consistent timing across versions, and protection against one change breaking everything.

The result

A complex, U.S.-wide rollout turned into a workflow the team could run quickly — the kind of craft viewers never see, and teams feel immediately.