Party Kids

The client

MESSYWEEKEND is a Copenhagen eyewear brand — sunglasses and snow goggles — with a confident, slightly ironic tone and serious care for product quality. Culturally driven, clean in design, and connected to environmental action through its Clean Oceans initiative.

The idea

Not commissioned: one of those last-minute situations with fast decisions, a tight turnaround and a group of people making something because it sounds fun and can work. The story is a type of character — the night kids who somehow also become park kids. Energy first, explanation later.

What we did

Production was led by Nova Jackson; Eduardo Pellegrino directed the creative side — naming, concept framing and the look of the piece:

• A naming hook built on the party kids / park kids contrast

• Typography and lettering that act as a character, not decoration

• Fast, rhythmic editing

• After Effects work on type, motion and compositing, with small VFX and 3D touches

The result

A horizontal, commercial-style spot where lettering, cut and attitude speak one fast language — sharp on product, playful in tone, exactly like the brand.

Credits

Produced by — Nova Jackson

Directed by — Eduardo Pellegrino

Thanks — Anton Kurmaz, Manuela Mingrone, Nikita Kitlen, Brenda Garcia, Nora Limstrand, Frida Andrea, Bartek Duda, Fedya Kozlov, Yura Ioptah