HOMiE

The client

HOMiE is a private party format in Puglia, built around intimate spaces — mostly houses — where people come together for nights of techno. No phones, no distractions: music, presence and a shared moment.

The brief

It came in fast: brief on a Tuesday, everything ready by Friday for the first event. The kind of constraint that makes the work more instinctive.

The idea

Something raw but intentional, sitting between club culture and something more personal, almost domestic. The whole identity starts from one simple shape: a house — minimal, almost primitive, never literal.

What we did

The logotype came first, locking the tone. From it grew a complete custom typeface where every letter carries the same structural logic — part of it drawn mid-air, on a two-hour flight from Bergamo to Copenhagen.

• Custom logotype

• Bespoke typeface, shifting between solid and fluid

• Posters and visual experiments

• A motion-driven reel that carries the energy of the nights

The result

An identity about being present, made in a few days without ever feeling rushed — the time pressure pushed it towards exactly the instinct HOMiE is about.

Credits

Brand identity & motion — Eduardo Pellegrino