Essex

The client

Essex works in industrial lubricants, with a heritage rooted in motorsport and international racing. The name became widely known in Formula 1, above all as title sponsor of the Essex Lotus team — a legacy built on performance, precision and technical excellence.

It operates in specialised, competitive markets where reliability and engineering quality are requirements, not selling points. Few brands in the sector can claim the same mix of industrial expertise and racing culture.

The brief

The starting point was a fragmented, inconsistent set of materials. The task: reorganise the brand and give it visual coherence, translating its technical complexity and motorsport past into a structured, contemporary and scalable system.

What we did

A new visual language, applied across every channel the brand speaks through:

• Brand identity and visual system

• Product communication and technical sheets

• Commercial presentations and sales tools

• Realistic mockups for clients and partners

• Art direction across internal and external communication

The result

A more solid, recognisable identity that connects the racing legacy to the standards of contemporary design — and makes every touchpoint work harder in front of clients and partners.

Credits

Creative direction & graphic design — Nicolò Botticini